Duracell Marketing Plan - 3163 Words

I. Executive Summary #61656; Duracell is a member of the Gillette Co. and is the alkaline battery market leader holding approximately 50 percent of the U.S. market share. Duracell has been forced to realign its prices in order to stay competitive with competitors who have introduced lower-cost brands. New advances in technology calls for the latest devices to be smaller, lighter, and more portable. Additionally, this new technology is placing increased demand for a stronger power supply and that is why Duracell has launched a new line of batteries called Prismatics. Prismatics will utilize a unique flat battery design that will provide a more compact platform for device manufactures to build new products on. The goals in the marketing†¦show more content†¦Ã‚• It will be sold directly to electronic manufactures and to consumers via specialty and general retail stores • Batteries will also be sent separately to general retailers, online vendors, electronic specialty stores, camera stores, and wherever compatible portable electronic devices are sold #61656; When do customers purchase the firms products? • Purchase of batteries often complements an initial purchase of a toy or electronic device that says Batteries not included • Consumers are often reminded to purchase batteries by the cashier at the store or by seeing another customer in the store buying batteries and be reminded of their own portable power needs • Seasonal spikes in alkaline battery consumption occur around Christmas, summer, and the hurricane season. Also consumption may vary depending on the lifestyle and frequency of travel of the consumer #61656; Why (and how) do customers select the firms products? • The Duracell name means reliability to consumers and that is why their products are trusted by customers everyday • They use the most advanced technologies to ensure that the power is there when the customers need it to be • The main conflict that Duracell has right now is with consumers deciding toShow MoreRelated4 Ms of Marketing Essay3050 Words   |  13 PagesMarketing Management MKTG – 508-010 Spring 2010 Dr. Walter Kendall Submitted by Shagun Nagpal On Mar 27th 2010 Tarleton State University Abstract Marketing is a combination of activity and set of institutions that create, communicate deliver and exchange services that have values to society including customers and clients. (AMA, 2007) Marketing emerged as a technical field of study in early 19th century but it came into existence all over when Neil Borden uses the term marketingRead MoreGillette Marketing Plan1878 Words   |  8 PagesTHE GILLETTE COMPANY MARKETING PLAN Second year of Mach3 in the market. 1. Executive Summary * The major goal is to meet the sales volume (unit and US$14400 MM) as well as estimated profits US$ 2880 MM which represents 24% of sales. * Consolidate Mach3 as a successful launch, with the objective of recovering the investment in 2 years. * Minimize the effect the higher price of Mach3 might have in foreign markets. * Make consistent efforts in allRead MoreGillette’s Energy Drain (a): the Acquisition of Duracell4251 Words   |  18 PagesGillette’s Energy Drain (A): The Acquisition of Duracell MACK Consulting Michelle Neill, Ali Nassem, Cindy Arsenault, Krystal Mayne, Charlene Ford, Laura Robertson March 20, 2008 Bus 491 - Gary Evans PROBLEM STATEMENTS – STRATEGIC ISSUES The Duracell Division of Gillette has lost market share and failed to move forward in the last four years, which may be the result of a lack of strategic vision and/or mandate from Gillette’s Board of Directors. It is our opinion that perhaps too muchRead More Gillette Marketing Plan Essay989 Words   |  4 PagesGillette Marketing Plan Gillettes $9.2 billion global business began on September, 1901 by the name of American Safety Razor Company. In 1902 it was names Gillette Safety Razor Company. The Gillette Company today is the global market leader in nearly a dozen major consumer products categories, principally in the grooming, alkaline battery and oral care businesses. It is the largest known company for producing razors and other shaving products. The five different business units Gillette focusesRead MoreGillette Strategic Marketing Case4093 Words   |  17 PagesStrength 6 Weakness 6 Opportunity 6 Threat 6 Current Business Level Strategy 6 Duracell 6 Energizer 7 Rayovac 7 Challenge Ahead 7 Recommendation 7 Plan of Action 8 Appendices 9 Appendix 1-History 9 Appendix 2-Industry Life Cycle Analysis 10 Appendix 3-Competetive Forces Analysis pre 1996 10 Appendix 4- Competitive Forces Post 1996 11 Appendix 5-Analysis of Industry 11 Duracell 11 Energizer 11 Rayovac 11 Market Analysis 11 Appendix 6-Distinctive CompetencesRead MoreGillettes Acquisition of Duracell3112 Words   |  13 Pagesrecently Duracell. Prior to this acquisition, the Duracell Corporation had been the leading producer of alkaline batteries in the United States and maintained consistent growth in revenues from 1991-1996. Since their purchase of Duracell, their stock price has fallen 45% to a low of $34. The issue for Gillette is to determine if they can promote the profitable growth of their acquisition. Decision Criteria The main criteria that will be used to evaluate the key issues Duracell is currentlyRead MoreSwatch Report7232 Words   |  29 Pagesregain dominance of the world watch industry, said Dr. Ernst Thomke, President of ETA SA, a subsidiary of ASUAG and Switzerland s largest watch company. Ernst Thomke had made this conï ¬ dent declaration about SWATCH to Franz Sprecher, Project Marketing Consultant, in late spring 1981. Sprecher had accepted a consulting assignment to help ETA launch the watch, which was, at that time, still in the handmade prototype phase and as yet unnamed. This new watch would corne in a variety of colored plasticRead MoreGillette Marketing Promotional Tools 2007-2012 Essay1761 Words   |  8 PagesMBA 514 - Assignment 1 Marketing promotional tools Gillette used in 2007 compare to the ones they used in 2012. Submitted to: Dr. Mark Robinson Submitted by: Zukhrab Karimov GILLETTE The Best a Man Can Get, when we hear this tagline one thing that comes to our mind is definitely Gillette trademark for whom it isn’t just a tagline, it’s a brand promise. Founded by King Camp Gillette in 1901, he devised and marketed the first safety razor in 1901. In a short space of time, Gillette convertedRead MoreQuality at Gillette Essay1642 Words   |  7 Pagesmagnitude of the problem. 3. Develop – determination of a solution and implementation plan. 4. Execute -- implementation of the plan and measurement of its impact. Gillette implemented formalized training and development of its employees (team leads) in the following areas: †¢ Group dynamics ( Forming, Storming, Norming, Performing, Adjourning) †¢ Leadership skills (Providing direction, implementing plans, and motivating people) †¢ Effective meetings(Properly organize and conduct meetingsRead MoreThe Gillette Company: an Assessment of Past Performance and Future Outlook for the Brand4610 Words   |  19 Pagesin the past? What’s next? 12 Question 2: Some of Gillette’s spokespeople such as Tiger Woods have run into controversy after becoming endorsers for the brand. Does this hurt Gillette’s brand equity or marketing message? Explain. 13 Question 3: Can Gillette ever become as successful at marketing to women? Why or why not? 14 Summary 16 References 18 Abstract This paper seeks to analyze the super-brand Gillette. It discusses its history, strategic growth techniques, and current global success

The Media Portrayal of Islam Essay - 954 Words

The Media Portrayal of Islam Islam is portrayed and is commonly accepted as the most violent and largest direct threat to the West. This is a generalization made by most of the West, but it is not particularly the West or the Islamic people’s fault. There is constant turmoil in Islamic countries in the Middle East and these conflicts are what make the news in the West. The only representation in the media that the Islamic nation gets is that of war. Though most Islamic people are not violent, the select few that do participate in terrorist groups give the rest of the Islam nation a bad image. The news today has to do with what people want to hear, not particularly what is worth while or even accurate. In the Daily†¦show more content†¦The press has presented Islam within a certain emotional frame, and it has made the violence in the Middle East seem like the main interaction between the West and Middle East. Ever since the bombing of the World Trade Center on February 1993 the United States of America has stepped up its commitment to stopping terrorism. The general public after the bombing also took a new view on Islam, a negative one. The February 7 arrest of Ramzi Yousef made the world open its eyes to Islamic terrorists. The FBI is even involved in terrorist investigations and it does not help the image of the Islamic people that most wanted man by the United States of America is Usama Bin Laden, a Saudi Arabian. He is the leader of the terrorist organization known as Al-Qaeda, which is one of the most active terrorist groups. His central issue is the United States presence in the Arabian Peninsula and the military presence in his former homeland Saudi Arabia. Bin Laden made a declaration in February 1999 in the name of his International Islamic Front for Jihad against Jews and Crusaders. He stated that to kill Americans and their allies, both civil and military, is an individual d uty of every Muslim who is able, in any country where this is possible. These kinds of statements are immediately taken by the Western media and given to the public. The public of course reacts with anger and creates a bias againstShow MoreRelatedMedia Portrayal of Islam Essay760 Words   |  4 PagesIslam: suppressor of women, enemy of Western nations, and breeder of terrorists. The West has many stereotypes and misconceptions about Islam that are due to the media, prejudice, and ignorance. Islam is often seen as an extremist or terrorist religion. Often, the medias reports about Islam are incorrect due to ignorance or not wanting to acknowledge its true teachings. This is one of the reasons why Westerners are often wary of Muslims. In contrast to what the media portrays, Islam is a peacefulRead MorePrejudiced Media Portrayals Of Islam And Their Effects On Islamophobic Attitudes Among Adolescents2145 Words   |  9 PagesPrejudiced media portrayals of Islam and their effects on Islamophobic attitudes amongst adolescents The three potential research studies considered for my final year dissertation were as follows: 1) an exploration of the prejudiced media portrayals of Islam and its effects on Islamophobic attitudes amongst adolescents, 2) an examination of developmental cognitive neuroscience’s significance for the treatment and early detection of disorders, and 3) an assessment of the socio-cultural influencesRead MoreThe Role Of Media Attitudes And Perceptions Of Muslims And Islam1013 Words   |  5 PagesIntroduction: A. Problem Statement: To analyze and assess the role of media in the shaping of attitudes and perceptions of Muslims and Islam. As well as, identifying how these framings, specifically from Western media, can incite feelings of fear and hatred towards Muslims and Islam. B. Population/ Area of Focus: Young Adults and Adults with access to broadcast and internet media Thesis Statement: Due to limited exposure to Islam and the Muslim lifestyle and a narrow scope of news reporting thereRead MoreMedia s Portrayal Of Islamic Extremists During The Middle East1178 Words   |  5 PagesBernardino attacks. Tensions between the U.S. and Islamic extremists have not yet subsided. Americans receive information regarding Islamic extremists through the media, from which they form opinions on what the U.S.’s foreign policy with the Middle East should be, which affects military spending. To what extent has the media’s portrayal of Islamic extremists affected U.S. military spending and relations with the Middle East? Social and cultural aspects play a significant role in the media’s unflatteringRead MoreRepresentations Of Religion And Western Media1499 Words   |  6 PagesRepresentations of Religion in Western Media Islam There is a current obsession in western media, (during the last decade) pertaining to â€Å"Islam and the West†. This current obsession is filled with negative signifiers with the global media’s predominantly negative, and to an extent racist portrayal of Islam and Muslims. Muslims are generally represented as violent, fanatical, bigoted, or as extremists and terrorists. Media coverage of Islam-related issues has changed drastically since the start ofRead MoreThe Media s Perception Of Islam And Islam918 Words   |  4 Pagesthe West and Islam. The media has contributed to how the Western civilization views Islam and Muslims which essentially created the idea of an â€Å"us† versus â€Å"them† mentality instead of coexisting with one another. How people see the world is through the media. The Western media has not contributed positive images. Therefore, misunderstandings of Islam and Muslims have created negative perceptions. This paper will discuss the W est’s perception of Islam and how the media has defined Islam and MuslimsRead MoreThe Last Days Of Muhammed Atta By Martin Armis Essay858 Words   |  4 Pagesresult of the attacks during September 11, 2001, that media began to highlight misconceptions about Muslims and terrorism, giving rise to Anti-Muslim and Anti-Islam sentiments, or Islamophobia. In â€Å"Global Terror and the Rise of Xenophobia/Islamophobia,† Muhammad Saffer Awan (2010) revealed that many reporters, writers, and educators have used the events of 9/11 as an excuse to intensify the hostility towards Muslims and reconstruct the concept of Islam as a backward religion. He gives the example of aRead MoreThe Way Western Media Reports Events1073 Words   |  5 PagesThe way Western media reports events going on in the world influences the attitude Westerners have towards those events. Whether or not the media portrays the entire story or the full truth, most Westerners do not question the reports. Curr ently, Western media incorrectly portrays the members of the terrorist group ISIS as pure Islamic followers because of their use of verses in the Quran to justify their extremist actions. However, ISIS has a vastly different interpretation of the Quran than otherRead MoreTerrorists versus Muslims1151 Words   |  5 Pagestowards defining Islam as a violent religion. Islam was developed in the Middle East and spread around the world to form a following of over 1.5 billion people, which is over 1/7th of the total population of the world. Islam is the 2nd largest religion in the world, to say that the majority of Muslims are terrorists or criminals because of their religion would mean that a large fraction of the world are criminals. Most Muslims in modern society are ordinary people who practice Islam, but because ofRead More Arabs in the Media: Victim or Villain? Essay1339 Words   |  6 PagesArabs in the Media: Victim or Villain?   Ã‚  Ã‚   For decades, the media portrayal of the Arab culture and Islam has contributed to a skewed public opinion in America. Looking closely at the news coverage concerning the Middle East and the United States, there is an inherent media bias against Arabs and Muslims as foreign threats to domestic security. Stephen Franklin argues that Islamic nations are often portrayed in news reports as uniformly intolerant and anti-democratic (Franklin 17). Unfortunately

Plastic Surgery Free Essays

There are no secrets that the world is getting more open minded idea of plastic surgery. Cosmetic procedures become a trend among people who are seeking a way to improve their appearance, because everyone wants to be more attractive and pretty. In some countries, plastic surgeon is as common as supermarket. We will write a custom essay sample on Plastic Surgery or any similar topic only for you Order Now For example, Korea is number one in the world in term of plastic surgery. One of five Korean admitted that they have done cosmetic procedure. Because of the image centric culture in today’s society, more and more people tend to get plastic surgery in order to please the majority standards of beauty. Plastic surgery is just a swallow way in order to conform to this image centric society majority’s standards. People should not just only pursue the ephemeral appearance and overlook the permanent of inside beauty. Plastic surgery is an unnatural way to change people’s appearance. During the surgery, people can effectively improve their appearance in short time. The most common types of surgery such as Botox injection, breast lift and double eyelids surgery are the poplar surgeries that people usually get. Besides, cosmetic surgery is very costly. Surgeons need to spend around thousand dollars for every diagnosis. Furthermore, Cosmetic surgery is actually an operation. That mean the patients need to take risk on the surgery, and the surgery is not also 100 percent success. The operation is very painful and the patients need to take a long time to recover their body. In spite of all the risk they take and the expensive of the surgery, every year, there have uncountable people are still willing to take action on surgery in order to conform to someone else’s standards of beauty. This is what our society look like; the standards of beauty are completely twisted, people are more care about the appearance than their health. It is really understand some people try to get cosmetic surgery to improve their appearance because not t not everyone have an angel face when they born with. That is the reason that people just try to found a way to get satisfied about their appearance. Can we blame on the people who get plastic surgery? No, it is not their fault. This is actually the fault of our society, the fault of human concept. Because of our image centric society, people judge others just only form their appearance. People usually make fun on the person who is ugly or fat, and the ridiculous reason just because the person who born with an unperfected face. Some people are never know about how the disadvantage of an ugly face. Because of the pathological moral concept of this society, plastic surgery is the best way to help some people to conform to someone else’s standards of beauty. The sad thing is plastic surgery can just only change about people’s appearance, it cannot change people’s thought. What people should care more is the moral beauty more than the appearance. That is no reason for us to change our appearance and beauty standards just to conform to someone. The standard of beauty is just an indiscernible thing, and it should be more personal thing which belongs to you. The way to change people’s appearance is not to change about the out looking, is about how to change people’s thought. How to cite Plastic Surgery, Papers Plastic Surgery Free Essays Name: Anna Teacher: Taliasin Subject: writing Date: March 22th 2013 Reseach Essay: Plastic Surgery Plastic surgery Plastic surgery is a medical specialty concerned with the correction or restoration of form and function. Though cosmetic or aesthetic surgery is the best-known kind of plastic surgery, most plastic surgery is not cosmetic; plastic surgery includes many types of reconstructive surgery, hand surgery, microsurgery, and the treatment of burns. (Kita) There are two types of plastic surgery: cosmetic plastic surgery and reconstructive plastic surgery. We will write a custom essay sample on Plastic Surgery or any similar topic only for you Order Now Reconstructive plastic surgery is performed to correct functional impairments caused by burns; traumatic injuries, such as facial bone fractures and breaks; congenital abnormalities, such as cleft palates or cleft lips; developmental abnormalities; infection and disease; and cancer or tumors. Reconstructive plastic surgery is usually performed to improve function, but it may be done to approximate a normal appearance. Cosmetic surgery involves techniques intend for the enhancement of appearance through surgical and medical techniques. It is specifically concerned with maintaining normal appearance, restoring it, or enhancing it beyond the average level toward some aesthetic ideal. Some common reconstructive surgical procedures include breast reconstruction after a mastectomy, cleft lip and palate surgery, contracture surgery for burn survivors, and creating a new outer ear when one is congenitally absent. The most common reconstructive procedures are tumor removal, laceration repair, scar repair, hand surgery, and breast reduction plasty. Wikipedia) There are many types of cosmetic surgery, such as Tummy tuck, Eyelid surgery, Mammoplasty, Lower-body lift, Chemical peel, Labiaplasty, Nose job, Ear surgery, Facelift, Liposuction, Brow lift, Chin augmentation, Cheek augmentation, Cheek lift, Collagen injections and Fat injections, etc. (Nordqvist) And double eyelid surgery is the simplest cosmetic surgery. In Asia, may be a lot of people think that Koreans are the group of people who are most interested in cosmetic s urgery. But this idea should be changed because there is data shows that cosmetic surgery in other countries is also very popular, especially in China and India. A few years ago, the international Cosmetic Plastic Surgery Association investigated the quantity of surgery and non-operative procedure face-lifting of 25 countries; the data include the 75% of the total global plastic surgery. The data shows, the plastic surgery number in America occupied 17. 5% of the total; Brazil is the second; and China’s the third, occupied 12. 7% of the total; India followed it at fourth. It is important to note that Korea is famous for plastic surgery, but it is arranged at the seventh. Instead, China is the most popular country in cosmetic surgery. According to the article â€Å"Nip and tuck; cosmetic surgery†, China performs more cosmetic surgery than any country except America and Brazil. It is worth $2. 4 billion. At least 1. 3m licensed procedures were carried out in 2010 in China. ((US))The development of cosmetic surgery is really rapidly because China is growing wealth and beauty is deemed an advantage in many competitive workplaces. People looking for a job have to submit a photograph with their application. People’s Ninth Hospital is the busiest hospital for cosmetic surgery in Shanghai. There were 50,000 cosmetic operations in 2011, a 50% increase in five years. Most patients are 20s age. The three most common procedures they required are double eyelid surgery, liposuction and nose jobs. People who want to have plastic surgery need to assume risk because sometimes plastic surgery may fail and have serious consequences. Some people have a failing plastic surgery and spend more money to remedy it, but at last they still became disabled. A Chinese star who named Wang Bei has died because of cosmetic surgery. She wanted to have a facial bone grinding operation, but when she was having the surgery, the blood flow into her weasand. Although she was rescued as much as possible, she still died at last. This created a great sensation to the society. Tong Xiao is a 21-year-old student in the city of Hangzhou who deeply regrets her nose job. She spent 3,500 yuan to make her nose bigger by using silica gel before she went to university. But she soon felt uneasy about the cheap gel. A year later, she stole 10,000 yuan from her father to replace the gel with a material similar to Gore-Tex. Unfortunately, the second surgery failed. Ten months later her nose was too painful to touch. She had to keep telling herself that this is the price of beauty. There is some detailed information on the disadvantages of plastic surgery, such as complications, possibility of physical disability and addiction. (Disadvantages Of Plastic Surgery) One of the most obvious shortcomings of plastic surgery is the risk of complications. Our body is sensitive, if something goes wrong during or after the plastic surgery, it will result in an infection or illness. We also shouldn’t ignore the possibility of physical disability. If you become disabled, you will feel more painful than remaining your original appearance. In addition, some people may be addicted in plastic surgery. They look forward to change more parts of their body after they did it once successfully. However, since plastic surgery is so popular, it must have the advantages can attract people a lot. First of all, a beautiful appearance can improve one’s chances in the job market and help one’s career. Let us assume, some jobs related to public relations, mass media or other things require pleasant appearances, which may represent the image of the department or group, like airline stewardess and Miss Sales. In the second place, plastic surgery helps people gain confidence which makes them have more courage to do many things and enhance the probability of success. Because many people lack confidence for they don’t have good looks. Thirdly, with the development of technology and medical science, the risks and costs of plastic surgery can be minimized. And people won’t pay so much money to become more beautiful. Nowadays, public opinion for the cosmetic surgery has many different views. According to the survey analysis, the public opinion about cosmetic surgery can be classified into three types: one is support by action; the second is that people understand it but won’t do it themselves; the third is disagreeing with cosmetic surgery. The development of science and technology and change of notion of people respectively make cosmetic surgery more popular. Cosmetic surgery is wonderful and magical by using the technology and science to some extent. Some people choose cosmetic surgery because a beautiful appearance is their choice of purpose. Some people choose cosmetic surgery due to inborn or accident disfigurement of body. A few people choose cosmetic surgery in order to look like their idol. Person who understands it but won’t do it themselves because people’s education and concept are changing as time goes by. So, most people accept this phenomenon calmly. They would not do it for the investigation of surgery and the damage of body. People who disagree with it because they think cosmetic surgery is really harmful for body. A person’s appearance cannot represent his behavior, people’s inner is more important than his appearance. In my opinion, it depends on different conditions. Only people themselves can decide if plastic surgery is right for them. Meanwhile, they should know much information and think deliberately before they make a decision. In addition, having plastic surgery does not necessarily mean neglecting inner beauty. It is understood that some companies would not hire a person only with an appealing appearance but without enough capability. Real beauty is a combination of external and internal beauty. It includes excellence behavior, character and education. Therefore, we should have confidence and be positive. Work cited BIBLIOGRAPHY (US), The Economist. â€Å"Nip and tuck; cosmetic surgery. † 12 May 2012. http://0-go. galegroup. com. ilsprod. lib. neu. edu/ps/infomark. do? sPage=52;userGroupName=mlin_b_northest;prodId=PROF;searchType=AdvancedSearchForm;queryId=Locale%28en%2CUS%2C%29%3AFQE%3D%28sn%2C9%290013-0613%3AAnd%3AFQE%3D%28vo%2C3%29403%3AAnd%3AFQE%3D%28sp%2C. Disadvantages Of Plastic Surgery. † n. d. http://lifestyle. iloveindia. com/lounge/disadvantages-of-plastic-surgery-5535. html. Kita, Natalie. â€Å"What is Plastic Surgery? † 10 March 2009. http://plasticsurgery. about. com/od/historyofplasticsurgery/a/what_is_PS. htm. NordqvistChristian. â€Å"What Is Cosmetic Surgery? What Is Plastic Surgery? † 2009 ? Jun? 30 ?. http://www. medicalnewstoday. com/articles/155757. php. Wikipedia. â€Å"Reconstructive surgery. † 27 February 2013. http://en. wikipedia. org/wiki/Reconstructive_surgery. How to cite Plastic Surgery, Papers

Plastic Surgery Free Essays

There are no secrets that the world is getting more open minded idea of plastic surgery. Cosmetic procedures become a trend among people who are seeking a way to improve their appearance, because everyone wants to be more attractive and pretty. In some countries, plastic surgeon is as common as supermarket. We will write a custom essay sample on Plastic Surgery or any similar topic only for you Order Now For example, Korea is number one in the world in term of plastic surgery. One of five Korean admitted that they have done cosmetic procedure. Because of the image centric culture in today’s society, more and more people tend to get plastic surgery in order to please the majority standards of beauty. Plastic surgery is just a swallow way in order to conform to this image centric society majority’s standards. People should not just only pursue the ephemeral appearance and overlook the permanent of inside beauty. Plastic surgery is an unnatural way to change people’s appearance. During the surgery, people can effectively improve their appearance in short time. The most common types of surgery such as Botox injection, breast lift and double eyelids surgery are the poplar surgeries that people usually get. Besides, cosmetic surgery is very costly. Surgeons need to spend around thousand dollars for every diagnosis. Furthermore, Cosmetic surgery is actually an operation. That mean the patients need to take risk on the surgery, and the surgery is not also 100 percent success. The operation is very painful and the patients need to take a long time to recover their body. In spite of all the risk they take and the expensive of the surgery, every year, there have uncountable people are still willing to take action on surgery in order to conform to someone else’s standards of beauty. This is what our society look like; the standards of beauty are completely twisted, people are more care about the appearance than their health. It is really understand some people try to get cosmetic surgery to improve their appearance because not t not everyone have an angel face when they born with. That is the reason that people just try to found a way to get satisfied about their appearance. Can we blame on the people who get plastic surgery? No, it is not their fault. This is actually the fault of our society, the fault of human concept. Because of our image centric society, people judge others just only form their appearance. People usually make fun on the person who is ugly or fat, and the ridiculous reason just because the person who born with an unperfected face. Some people are never know about how the disadvantage of an ugly face. Because of the pathological moral concept of this society, plastic surgery is the best way to help some people to conform to someone else’s standards of beauty. The sad thing is plastic surgery can just only change about people’s appearance, it cannot change people’s thought. What people should care more is the moral beauty more than the appearance. That is no reason for us to change our appearance and beauty standards just to conform to someone. The standard of beauty is just an indiscernible thing, and it should be more personal thing which belongs to you. The way to change people’s appearance is not to change about the out looking, is about how to change people’s thought. How to cite Plastic Surgery, Papers Plastic Surgery Free Essays Name: Anna Teacher: Taliasin Subject: writing Date: March 22th 2013 Reseach Essay: Plastic Surgery Plastic surgery Plastic surgery is a medical specialty concerned with the correction or restoration of form and function. Though cosmetic or aesthetic surgery is the best-known kind of plastic surgery, most plastic surgery is not cosmetic; plastic surgery includes many types of reconstructive surgery, hand surgery, microsurgery, and the treatment of burns. (Kita) There are two types of plastic surgery: cosmetic plastic surgery and reconstructive plastic surgery. We will write a custom essay sample on Plastic Surgery or any similar topic only for you Order Now Reconstructive plastic surgery is performed to correct functional impairments caused by burns; traumatic injuries, such as facial bone fractures and breaks; congenital abnormalities, such as cleft palates or cleft lips; developmental abnormalities; infection and disease; and cancer or tumors. Reconstructive plastic surgery is usually performed to improve function, but it may be done to approximate a normal appearance. Cosmetic surgery involves techniques intend for the enhancement of appearance through surgical and medical techniques. It is specifically concerned with maintaining normal appearance, restoring it, or enhancing it beyond the average level toward some aesthetic ideal. Some common reconstructive surgical procedures include breast reconstruction after a mastectomy, cleft lip and palate surgery, contracture surgery for burn survivors, and creating a new outer ear when one is congenitally absent. The most common reconstructive procedures are tumor removal, laceration repair, scar repair, hand surgery, and breast reduction plasty. Wikipedia) There are many types of cosmetic surgery, such as Tummy tuck, Eyelid surgery, Mammoplasty, Lower-body lift, Chemical peel, Labiaplasty, Nose job, Ear surgery, Facelift, Liposuction, Brow lift, Chin augmentation, Cheek augmentation, Cheek lift, Collagen injections and Fat injections, etc. (Nordqvist) And double eyelid surgery is the simplest cosmetic surgery. In Asia, may be a lot of people think that Koreans are the group of people who are most interested in cosmetic s urgery. But this idea should be changed because there is data shows that cosmetic surgery in other countries is also very popular, especially in China and India. A few years ago, the international Cosmetic Plastic Surgery Association investigated the quantity of surgery and non-operative procedure face-lifting of 25 countries; the data include the 75% of the total global plastic surgery. The data shows, the plastic surgery number in America occupied 17. 5% of the total; Brazil is the second; and China’s the third, occupied 12. 7% of the total; India followed it at fourth. It is important to note that Korea is famous for plastic surgery, but it is arranged at the seventh. Instead, China is the most popular country in cosmetic surgery. According to the article â€Å"Nip and tuck; cosmetic surgery†, China performs more cosmetic surgery than any country except America and Brazil. It is worth $2. 4 billion. At least 1. 3m licensed procedures were carried out in 2010 in China. ((US))The development of cosmetic surgery is really rapidly because China is growing wealth and beauty is deemed an advantage in many competitive workplaces. People looking for a job have to submit a photograph with their application. People’s Ninth Hospital is the busiest hospital for cosmetic surgery in Shanghai. There were 50,000 cosmetic operations in 2011, a 50% increase in five years. Most patients are 20s age. The three most common procedures they required are double eyelid surgery, liposuction and nose jobs. People who want to have plastic surgery need to assume risk because sometimes plastic surgery may fail and have serious consequences. Some people have a failing plastic surgery and spend more money to remedy it, but at last they still became disabled. A Chinese star who named Wang Bei has died because of cosmetic surgery. She wanted to have a facial bone grinding operation, but when she was having the surgery, the blood flow into her weasand. Although she was rescued as much as possible, she still died at last. This created a great sensation to the society. Tong Xiao is a 21-year-old student in the city of Hangzhou who deeply regrets her nose job. She spent 3,500 yuan to make her nose bigger by using silica gel before she went to university. But she soon felt uneasy about the cheap gel. A year later, she stole 10,000 yuan from her father to replace the gel with a material similar to Gore-Tex. Unfortunately, the second surgery failed. Ten months later her nose was too painful to touch. She had to keep telling herself that this is the price of beauty. There is some detailed information on the disadvantages of plastic surgery, such as complications, possibility of physical disability and addiction. (Disadvantages Of Plastic Surgery) One of the most obvious shortcomings of plastic surgery is the risk of complications. Our body is sensitive, if something goes wrong during or after the plastic surgery, it will result in an infection or illness. We also shouldn’t ignore the possibility of physical disability. If you become disabled, you will feel more painful than remaining your original appearance. In addition, some people may be addicted in plastic surgery. They look forward to change more parts of their body after they did it once successfully. However, since plastic surgery is so popular, it must have the advantages can attract people a lot. First of all, a beautiful appearance can improve one’s chances in the job market and help one’s career. Let us assume, some jobs related to public relations, mass media or other things require pleasant appearances, which may represent the image of the department or group, like airline stewardess and Miss Sales. In the second place, plastic surgery helps people gain confidence which makes them have more courage to do many things and enhance the probability of success. Because many people lack confidence for they don’t have good looks. Thirdly, with the development of technology and medical science, the risks and costs of plastic surgery can be minimized. And people won’t pay so much money to become more beautiful. Nowadays, public opinion for the cosmetic surgery has many different views. According to the survey analysis, the public opinion about cosmetic surgery can be classified into three types: one is support by action; the second is that people understand it but won’t do it themselves; the third is disagreeing with cosmetic surgery. The development of science and technology and change of notion of people respectively make cosmetic surgery more popular. Cosmetic surgery is wonderful and magical by using the technology and science to some extent. Some people choose cosmetic surgery because a beautiful appearance is their choice of purpose. Some people choose cosmetic surgery due to inborn or accident disfigurement of body. A few people choose cosmetic surgery in order to look like their idol. Person who understands it but won’t do it themselves because people’s education and concept are changing as time goes by. So, most people accept this phenomenon calmly. They would not do it for the investigation of surgery and the damage of body. People who disagree with it because they think cosmetic surgery is really harmful for body. A person’s appearance cannot represent his behavior, people’s inner is more important than his appearance. In my opinion, it depends on different conditions. Only people themselves can decide if plastic surgery is right for them. Meanwhile, they should know much information and think deliberately before they make a decision. In addition, having plastic surgery does not necessarily mean neglecting inner beauty. It is understood that some companies would not hire a person only with an appealing appearance but without enough capability. Real beauty is a combination of external and internal beauty. It includes excellence behavior, character and education. Therefore, we should have confidence and be positive. Work cited BIBLIOGRAPHY (US), The Economist. â€Å"Nip and tuck; cosmetic surgery. † 12 May 2012. http://0-go. galegroup. com. ilsprod. lib. neu. edu/ps/infomark. do? sPage=52;userGroupName=mlin_b_northest;prodId=PROF;searchType=AdvancedSearchForm;queryId=Locale%28en%2CUS%2C%29%3AFQE%3D%28sn%2C9%290013-0613%3AAnd%3AFQE%3D%28vo%2C3%29403%3AAnd%3AFQE%3D%28sp%2C. Disadvantages Of Plastic Surgery. † n. d. http://lifestyle. iloveindia. com/lounge/disadvantages-of-plastic-surgery-5535. html. Kita, Natalie. â€Å"What is Plastic Surgery? † 10 March 2009. http://plasticsurgery. about. com/od/historyofplasticsurgery/a/what_is_PS. htm. NordqvistChristian. â€Å"What Is Cosmetic Surgery? What Is Plastic Surgery? † 2009 ? Jun? 30 ?. http://www. medicalnewstoday. com/articles/155757. php. Wikipedia. â€Å"Reconstructive surgery. † 27 February 2013. http://en. wikipedia. org/wiki/Reconstructive_surgery. How to cite Plastic Surgery, Papers